We’re a creative couple who thrive on thinking outside the box, both on and off the bike. Our complementary skills—one of us is a former professional World Cup athlete, and the other is a videographer and photographer with plenty of steeze and speed on the bike—allow us to bring a unique perspective to every project. As experienced image creators, we’re able to craft content that stands out and speaks to our audience in a fresh way. We take pride in collaborating with diverse personalities from the sports industry and are always excited to bring new, innovative ideas to life.
HELENE VALERIE FRUHWIRTH
MTB Pro Athlete / Brand Ambassador / MTB Coach / Artdirector / Content Creator
I’m Helene Fruhwirth, a professional MTB rider, coach, content creator and model from Austria. I have a passion for riding fast downhill and jumping, but I also love sharing my skills with others through coaching. As a competitive person, I’m proud to have earned titles such as 4X Pro Tour overall champion, World Championships bronze medalist, and a Top 15 Downhill World Cup racer. I’m still racing and loving every moment of it.
In our business, I bring my creativity to life through a variety of roles. I’m the driving force behind marketing strategies, storyboarding, photography, filming, and on-camera appearances. I also manage our relationships with business partners, ensuring everything runs smoothly.
With 26 years of racing experience, I’ve worked with numerous sponsors, giving me a deep understanding of both sides of the industry. This allows me to appreciate the needs of both companies and athletes, and to build strong, mutually beneficial partnerships.
– Helene Valerie Fruhwirth-
ALEX CHAPIGNAC
MTB Rider / Photographer / Videographer / Writer / Artdirector / Content Creator
I’m Alex, a photographer, filmmaker, and writer, born and raised in the French Alps.
My love for the outdoors, action sports, and capturing powerful images goes way back, and I’m driven by the desire to share my passions through my work. From the thrill of adventure to the beauty of the natural world, I find inspiration everywhere, and I aim to bring that energy into everything I create.
In our business, my role focuses on capturing the perfect shots and angles, whether it’s filming high-octane action or composing stunning stills. I’m hands-on with video editing, bringing the footage to life, and working on the visuals to ensure they tell a story. I also craft engaging captions, keep an eye on social media trends, and write magazine articles that resonate with readers. I’m constantly thinking about new marketing ideas to help our clients stand out and elevate their brand through creative and impactful content.
Together, Helene and I combine our skills to produce dynamic, fresh content that speaks to our audience, while making sure everything from storytelling to production is top-notch.
-Alex Chapignac-
